team purpose discovery


ideal group size:

10 - 20 participants

available in half-day and full-day formats


matt dunsmoor

team purpose discovery

Designed for teams and organizations who want to get clear and aligned on their team's greater purpose, cause, or driving force. ‚Äč

One of the biggest challenges a team or organization will face is clearly articulating its authentic purpose in words that truly resonate with and inspire employees, customers, and stakeholders alike.


While it may be felt, it can be difficult to put into words. Finding the words for our purpose beyond profits is the first step in being able to effectively communicate it, both internally and externally. Until it can be articulated, it’s hard to put it into action and almost impossible to scale. In this workshop, you will use real data and stories to help discover and articulate the driving purpose behind your organization in simple language that inspires those around you to take action.


Master the Golden Circle
Using the model of Simon Sinek's "Golden Circle" to create a common language, your team will establish a foundational knowledge of every level of the Golden Circle and how they work together to shape your company's direction, culture, and products.

Develop a 'Why' statement and candidates for action

Your team will leave the day with a first draft of the organization’s authentically crafted Why statement--showing both Contribution and Impact. Additionally, you'll walk out with some starting points for immediate application of your Why statement. 

Unity in purpose and messaging

Over the course of the day, your team will gain a deeper awareness and appreciation of the human attributes inspiring your culture. Not only will you leave with a unified Why statement, but your shared experiences and stories will help you communicate the statement to the rest of the organization.

what people are saying

"I would wholeheartedly recommend this workshop to companies of any size. We found it to be a really good use of our time and have been able to put it to work for us. Thank you!"

Grahm k.


"Matt was great! As a growing company still trying to define itself, this session helped a lot with gathering the feelings of the group and finding a 'why' that felt like home."

Chaz g.


ready to take your team to the next level?

let's do this!