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Clarify Your Purpose

Team Purpose Session

Designed for teams and organizations who want to get clear and aligned on their team's greater purpose, cause or driving force.

overview & highlights

It’s one of the hardest, but most important questions that you can discuss as a team—What really matters about the work that we do? And why should anyone—employees, customers, or anyone outside of your organization in general—care? 

The answer has the potential to ignite long-lasting loyalty from not only your customers, but your employees, shareholders, and communities as well. 

A truly inspiring Statement of Purpose lies in the sweet spot between visionary and actionable. Through our unique process, you’ll identify the core of what’s meaningful to you and your team about the work that you do, put language around it that’s authentically you, and find ways to put it into practice immediately. 


Matt Dunsmoor

your facilitator

ideal group size

10-20 participants


available in half-day or full-day formats

also available in shorter formats virtually!


The 3 Keys of an SOP

You’ll learn about the three key parts of a truly catalyzing Statement of Purpose (SOP)—of the Give, the Get, and the People. Then, you’ll identify yours!


Deeper Connectedness

The day will be spent in both the larger and smaller groups where we’ll have a mix of exercises, storytelling, and collaboration. At the end of the day, you won’t just have a new Statement of Purpose; your group will have a better understanding of the people they work alongside, shared experiences and stories, and a unifying, cooperatively-sourced interpretation of your direction. 


Clarity of Action

Once you have the words for your SOP, we’ll spend time looking at different ways to take action on it as a team and brainstorm some potential next steps for implementation. 

what people say

"I would wholeheartedly recommend this workshop to companies of any size. We found it to be a really good use of our time and have been able to put it to work for us. Thank you!"

—  Grahm, teamvvork

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