overview & highlights
It’s one of the hardest, but most important questions that you can discuss as a team—What really matters about the work that we do? And why should anyone—employees, customers, or anyone outside of your organization in general—care?
The answer has the potential to ignite long-lasting loyalty from not only your customers, but your employees, shareholders, and communities as well.
A truly inspiring Statement of Purpose lies in the sweet spot between visionary and actionable. Through our unique process, you’ll identify the core of what’s meaningful to you and your team about the work that you do, put language around it that’s authentically you, and find ways to put it into practice immediately.
The 3 Keys of an SOP
You’ll learn about the three key parts of a truly catalyzing Statement of Purpose (SOP)—of the Give, the Get, and the People. Then, you’ll identify yours!
The day will be spent in both the larger and smaller groups where we’ll have a mix of exercises, storytelling, and collaboration. At the end of the day, you won’t just have a new Statement of Purpose; your group will have a better understanding of the people they work alongside, shared experiences and stories, and a unifying, cooperatively-sourced interpretation of your direction.
Clarity of Action
Once you have the words for your SOP, we’ll spend time looking at different ways to take action on it as a team and brainstorm some potential next steps for implementation.