Places well-being over profits

Revenue is good. It is the fuel that allows us to continue building our businesses and provide for ourselves and others. However, when companies are willing to sacrifice the well-being and health of employees, customers, communities, and other stakeholders in the name of generating a profit, they have lost sight of why businesses exist in the first place--which is to solve problems on behalf of people, not in spite of them.

What does it look like?


The old mentality of, “Work is just a means to an end,” no longer cuts it. With the amount of time and energy we spend at work, hoping that we find meaning and fulfillment elsewhere is an unreasonable expectation. As more and more generations enter the workforce, they are demanding that their employers are making a positive impact beyond just generating profits. We all want to feel like a part of something bigger than ourselves, so the “winners” of the future are ones who can balance purpose with profits and place a clear, genuine focus on being a generative force on the world, rather than one that takes more than it gives.

Values-driven decision-making and culture

Too often, companies aren’t intentional about building their company culture. They focus so much on performance that they undermine its very foundation by burning their people out, and in the process they lose institutional knowledge, waste resources in recruiting and training, and often tarnish their reputation with potential employees. The companies that thrive in the long-term focus on developing their culture around explicit, thought-out values that put them in the best place to execute on their purpose.

Wellness-focused benefits, attendance, vacation, and scheduling policies

A big part of ensuring that we’re caring for our teams and employees is making sure that they’re feeling whole and staying healthy. A healthy, happy employee is a supremely effective and productive employee. This means that we need to support their lives beyond the walls and projects of work with things like required time away, mental and physical wellness support programs, flexible scheduling policies, and benefits that are focused on creating healthier people instead of things that sound cool or are trendy.

Pursues healthy work/life integration

The old adages of “work hard, play hard(er)” and “achieve work-life balance” imply that work is not fun nor is it a part of life, but that it is diametrically opposed to it. By honoring the needs and wants of their employees, the successful workplaces of tomorrow make the experience of work one that has a positive impact on the aspects of life beyond it. It is a generative one that isn’t just about taking from the employees, but rather, giving to them as well; thus making it

Our other core tenets:

Honors the individual

Prioritizes longevity over short-term goals

Holds itself accountable

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