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Build for the Long-Term

The goal of any leader in an organization should be to build something that outlasts us and serves people for generations to come. To do this effectively means recognizing that what may be an appealing short-term benefit actually harms the business in the long-run. This includes how you grow your team(s), treat your employees, customers, communities, and stakeholders, and stand firm to your purpose and values. So, setting benchmarks, KPIs, goals, etc. that reflect a long-term perspective over a reactive one is paramount.  


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